Take “Daisy” by Ashnikko, a song that launched videos of users dancing to the line “I’m crazy but you like that / I bite back…” The song is labeled “Daisy (I’m Crazy But You Like That)” on the app so that users can locate the specific line they want to use in their videos. These songs may not even be known by name, they’ll be known by this loopable quality. The app’s ability to blow up relatively unknown songs into monster hits is nothing to sneeze at.īut there’s a caveat: TikTok only allows videos up to one minute- often leading to an especially catchy hook, an especially danceable moment or a lyric that can be effortlessly woven into a punchline gaining popularity.
2020 brought about several more app-fostered hits, such as “Say So” by Doja Cat and “Supalonely” by BENEE and Gus Dapperton. Lil Nas X marketed the song heavily on social media himself it grew on TikTok due to a trend of people dressing up like cowboys, then it became the longest-running number-one hit in Billboard history. Take “Old Town Road” by Lil Nas X, a blend of country and trap wrought with meme-y potential. The app has garnered a lot of organic growth for songs and artists that wouldn’t usually get big on the radio. One can’t have a dance trend, after all, without something to dance to. One of the app’s most notable qualities is how it utilizes music.
Note to editor: Would it be possible to embed TikToks in the article, to give context to the trends these songs were used for with its endless scroll of recommended videos, dance challenges, memes and larger-than-life personalities, TikTok is one of the biggest cultural touchstones of the moment.
0 kommentar(er)
